Working with Affiliate Networks vs. Going Direct with Advertisers — Which Brings the Real Advantage?
I’ve been running traffic for about a year now and started thinking if it makes sense to work directly with advertisers instead of through networks. A buddy told me I’d get better payouts and more control that way, but I’m not sure if it’s worth the hassle. I had a few bad experiences before where direct advertisers delayed payments or disappeared mid-campaign. What’s your take — is the extra “freedom” really worth it?
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Honestly, I’ve been on both sides, and I’d say networks still give you a safety net. When I started using TOP Affiliate Network, I realized how much easier it is to manage multiple offers without chasing advertisers or worrying about shady terms. You get stability, tracking tools, and consistent payments. Sure, direct deals can bring higher margins, but only if you really trust the advertiser and have good volume to negotiate.